OLIPOP: LA DRIVE THRU

OLIPOP tapped our team to spark an internet-breaking moment around its one-day “LA Drive-Thru” pop-up at Royal Lobster (May 12, 2025). We turned the curbside window into a content factory, inviting seven algorithm-supercharged creators whose followings span comedy, streetwear, and foodie TikTok to sling custom OLIPOP soda concoctions, riff with fans, and flood every feed with upbeat chaos. The mash-up of unexpected personalities, rule-bending stunts, and cross-community shout-outs delivered a surge of brand-positive buzz exactly where Gen-Z taste-makers scroll.