OLIPOP: LA DRIVE THRU

OLIPOP tapped our team to spark an internet-breaking moment around its one-day “LA Drive-Thru” pop-up at Royal Lobster (May 12, 2025). We turned the curbside window into a content factory, inviting seven algorithm-supercharged creators whose followings span comedy, streetwear, and foodie TikTok to sling custom OLIPOP soda concoctions, riff with fans, and flood every feed with upbeat chaos. The mash-up of unexpected personalities, rule-bending stunts, and cross-community shout-outs delivered a surge of brand-positive buzz exactly where Gen-Z taste-makers scroll.

My Contribution - Creative Strategist

• Led trend research, insight development, and multiple rounds of creative concept brainstorms and workshopping

• Coordinated cross-department communications with PR and legal teams to maintain campaign guidelines

• Wrote video concept scripts and copywriting for social captions and headlines

• Designed and presented the campaign pitch deck to clients

• Cast 7 cross-niche creators (9.2M+ reach)

• Created proof-of-concept graphics